Tag Archives: Viral

Advertising, art and cancer


Old spice guy vs Fabio

That sounds promising. We can generally expects good creative stuff from W+K. Last week when I saw the new Old Spice guy, I was disappointed and I am still because even if it was the teaser of this big buzz and big “fight” coming today at noon (EST) on youtube.com/oldspice it was on a teaser. No real buzz around those videos. No creativity no engagement with fans.

What can we expect ?

Hopefully interactive take over… Implication of facebook fans and twitter followers to vote. Celebrities engagement.

Let’s see after the fight

Andy Murray, Head and Facebook

When I saw this ad, my opinion was very mitigated. In one hand, I found it quite fun, interested in the way tro bring social and offline in the same loop, but I am not sure this will show what they are really want to show.
Basically they know British people love Murray, so they want them to love his sponsor on Facebook…
But it seems too much… Facebook and the likers seem to invade Murray space in this ad. Facebook looks what it can look like the real “Big Brother”…

Skittles : Interactive video

I have the impression creative agencies are very attracted with cats and fingers those days… After Cravendale, “Cat thumbs”, now Skittles “Skittles touch: Cat”

Air New Zealand – Funniest airline

The new safety ad of Air New Zealand hits already more than 600 000 views in 2 days. But I will always prefer the Rugby team safety video… Don’t ask me why…

La Gazzetta dello Sport launches a new viral

La Gazzetta dello Sport is becoming social. After their first viral that creates a big buzz few weeks ago… They are launching today a new video where you can become the hero… They called it The Champion.
Let’s see if this one will create an international WOM like last time.

The Old Spice guy is back