That sounds promising. We can generally expects good creative stuff from W+K. Last week when I saw the new Old Spice guy, I was disappointed and I am still because even if it was the teaser of this big buzz and big “fight” coming today at noon (EST) on youtube.com/oldspice it was on a teaser. No real buzz around those videos. No creativity no engagement with fans.
What can we expect ?
Hopefully interactive take over… Implication of facebook fans and twitter followers to vote. Celebrities engagement.
Let’s see after the fight