Old spice guy vs Fabio


That sounds promising. We can generally expects good creative stuff from W+K. Last week when I saw the new Old Spice guy, I was disappointed and I am still because even if it was the teaser of this big buzz and big “fight” coming today at noon (EST) on youtube.com/oldspice it was on a teaser. No real buzz around those videos. No creativity no engagement with fans.

What can we expect ?

Hopefully interactive take over… Implication of facebook fans and twitter followers to vote. Celebrities engagement.

Let’s see after the fight

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s