Monthly Archives: November 2010

After the F-commerce, the Y-commerce


YouTube and French Connection have launched the first boutique ever on YouTube… That’s a new comercialization of goods using social media. After one month, we still don’t have any statistics but let’s bet it’s a success.

Why ?

For two reasons:

1- A video can become viral (not those ones, but they can improve them) and they can be implemented in any website, blogs, facebook… So the Youtique is everywhere, not only physically on Youtube.

2- You can see even better what you are buying because someone where it and move in it… It’s a moving catalog…

What do you think ? Would you buy something on Youtique ?