So today, it is a big day in the UK for Facebook users. Facebook places is launched. I have played a bit around this morning and to be honest I’m not convinced at all for few different reasons.
– First you can check in a million times in all the places you are around in 2 minutes. Foursquare for example after three quick and successive check ins ask you to stop a bit and don’t take those check in count for your badges. Which is quite fair. If you can check anytime you want, what is the real purpose ?
– Then, you can check in very very far away from where you really are. I check in at least 5 miles far from where I am. So I can say I m with some friends in the same place and I am actually not. Again what is the point ? I check in the 10 Downing street and the Houses of the Parliament… Not bad hein!!! But trust me I’m not so close.
– And then I created places. But fake places… Fake places that already exist but not where I created them. For example, my profile says I’m at Heathrow airport. But I’m not in Heathrow Airport. I just add Heathrow airport where I was. You can find now Heathrow airport in the middle of London… I hope Microsoft won’t put that in their maps…
Those few things make me a bit disapointed by this service. And again, think about your privacy settings. Go and check quickly…
But if you think in term of opportunities for a brand it can be really good. Each place has got a new page you can Like. And maybe with the time, Facebook will offer opportunities to promote those pages.
And you what about your Facebook places experiences ?