What a viral campaign means? Just look at these two examples and you will understand it.
Who can stop laughing in front of something like this? And of course the next step is a picture and the sharing on Facebook and Twitter! Great and cheap solution for a very low budget movie.
Give to people something funny, curious, unique and the viral effect will start alone. Normally it comes from very simple and elementary ideas like a phrase on a billboard and it’s not something that needs necessarily lots of money, but with more budget you can really do something incredible like Tipp-ex. Check it out!
Of course it’s not easy to create a campaign like this, but for sure it’s easy to recognize a successful campaign when is created!