Monthly Archives: July 2010

Social media in the UK grow fast


This is a video from Simply Zesty a UK  online PR and social media company.

The Royal Family on Flickr


Yesterday, the Royal Family published more than 600 pictures on their brand new Flickr account. The Windsor are very into social media. They have already a YouTube channel since few years, they are on Twitter … now Flickr…


So is it a good sign ?

Not really … Because they appear closer to their subjects but in reality they use social media in one sens… they use social media as a traditional way to communicate, it’s not a two way dialogue…
It’s just an appearance of modernity … Not a reality…

What the fuck is social media now ? New presentation


Iphone 4 Killer : Whoopi Goldberg


Old Spice: Why we can’t consider traditional advertising against social media


Old Spice campaign is the best example so far to prove that traditional advertisement is not dead and can’t be radically opposed to social media. Social media is not the new advertisement. Old Spice, has launched its advertisement campaign in the traditional media… and the ad became viral on the Internet because of the quality of the content… And now, Wieden + Kennedy, the creative agency who held the account, adapts the idea and the content to make the ad a social media campaign.

The killer idea : Twitter and YouTube

Yesterday, the social media sphere became crazy with OldSpice ad. Not just because of the content, not just because the idea was great… Basically it was not just an organic mechanism… It was also because behind, PR on the Internet and traditional media were amazing, behind the creative agency was unbelievably quick and responsive… And thanks to all of that, Old Spice was one of the best trend on the Internet yesterday.

This killer idea is not only an amazing creative idea it’s also an expansive idea. Yesterday, people could ask any question to the Old Spice man on Twitter @OldSpice. And the Old Spice man was responding in video post on YouTube and Twitter. In one day, they manage to do 116 videos (mix of celebrities @TheEllenShow, famous blogger @kevinrose, and big brands @Starbucks ) … That’s an amazing agencies collaboration work : creative and PR… And the rest of course, thanks to people…

Few videos here :

Twitter : Foot and porn


How to have more followers on Twitter ? How to let them continue to follow your account ? There is an answer from Bobbi Eden, a dutch porn star.

She sent a tweet to her 18 000 followers (not bad…) that if Holland wins the Workd Cup, she will give a blow job to all her followers… She said she will help by some if her friends…

The thing is when she said that yesterday, she had 18 000 followers but now she has 61 424…

So yes very good marketing strategy to get followers…

Today: The Glueberry Baker proposes


Starter:
– First thing young women do in the morning ? Go to the bathroom… If your answer is that, you are absolutely wrong… Before that, they check Facebook. It’s not a joke. Oxygen Media and Lightspeed Research, just present a survey today. The fact is as many as one-third of women aged 18-34, check Facebook as soon as they wake up. To be honest, I’m a bit surprised, I was thinking to live with a social media and Facebook addict, but she finally is absolutely normal. (via Mashable)

Main Course:

– If you work in media, maybe you were quite happy to know that Twitter has changed its business model introducing ad. The little problem is Twitter is unreachable (if someone as any clue, feel more than free to let us know). Anyway, some people seem to be really happy with that Twitter service and that lets Twitter continue to develop new ad products, very interesting. Finally, we can say Twitter has finally a real business model. The last service launched this week is @Earlybird.  It’s a Twitter channel with the last great deals and offers from companies that pay to be in… And this channel is managed by Twitter. (via Mashable)

Dessert:

Twemple.com.  It’s a great Iphone application a bit like Foursquare but with another sens. It’s a localisation service but it gives you all the great deals around. It could be a shop, it could a person, anything basically. And it’s based on recommandations. That’s a real social tool… The Android and Blackberry versions are coming soon. (via Presse Citron)

The Glueberry Baker Special:

– New “pop art” packaging fro Burger King. They seem inspired by the Andy Warhol… This new packaging will arrive at the end of 2010 all accross Europe. (via Brandrepublic)