Monthly Archives: May 2010

Environmental campaign in social media : Save the beach by Corona


Corona is entering in the social media world in a quite surprising way. The beer brand decides to launch an environmental campaign on Facebook. And it works pretty well, the Facebook page is very well updated, with interesting news and it’s not about Corona. It’s really about being green, and defend also your country.

Few weeks ago, Corona has launched the Facebook page and more than 13,000 people like the page and comment every day. Prove that social media is not only about marketing but can help causes. The aim of the campaign is different things. At the end of it, an hotel made of waste materials found on beaches will be created by a famous German artist  HA Schult. A real hotel because they also create a website to book a night or more in the hotel. This year it will take place in Italy… But and that’s why is very engaging campaign and well conceive, in becoming fan of the page you  can win two things: A trip in Cancun (very marketing) and an event next year in YOUR beach… If you are from the UK, you can fight to have your beach cleaned, and also it’s a very good way to attract the attention of the media on an english area, not very famous.

That’s a very clever marketing strategy for beer brand. Fully complete and only in social media. There is also a Twitter channel and a website.

Advertisements

Google TV very soon


Google announced in San Francisco during the Google I/O, Google TV. Have a look:

Amazing ad for Nike by Wieden+Kennedy


A new ad for Nike to promote nikefootball.com.. This one is particularly amazing.

Visa Europe enters in social media with a great Facebook competition


Yesterday night Visa Europe launched a social media campaign on Facebook. The name of the page is Visafxer. It’s the real first time Visa enter in the social media world and they are doing it around a big event, the World Cup. From now til the final the 11th july, the competition is running and people can win 7 fixes means 20,000£ each fix…. quite nice prizes. How they do that….

Visa Fixer Competition


The competition is quite fun and simple. A tab application on the page allows people to enter “Your ultimate Fifa experience” … People have to tell how they dream to watch a match. 3 possibilities writing a text, upload a picture or a video. And that’s it. People who vote for their favourite entries can also win…
In a social media marketing point of view is a good mechanic to engage people, entertain them at the right moment and speak with them on the wall… Apart from the competition, some other application will be add using google map and Twitter.

Competitions on Facebook: the new social media technic


I took the Visa example because is an international and corporate brand entering in the big social media world. But many many brands are now using Facebook to run a competition. Why ? Because you engage more with people who like your brand in entertaining them, because Facebook is an amazing platform to develop new concepts, and because Facebook doesn’t host the competition is just an app and people are redirected… Diesel and Pepsi for example are doing that…

Mc Donald’s brings playground to adults


Great marketing idea from DDB for Mc Donald’s in Sydney.

Elephants in peaceful guerrilla around London


In these days a funny guerrilla marketing action is taking place around London: Elephant Parade. Yes, there are elephants everywhere, lots of them, little and colorful statues decorated to raise awareness about the extinction of  the asian species.

“Elephant Parade celebrates the magnificent Asian elephant in the most colourful way possible. But tragically, this iconic animal is on the brink of extinction due to massive habitat loss. It is simply running out of space and time.”

But this campaign organized by www.elephantfamily.org, has other 2 main purposes: raise money for the cause and  let people sign for a petition to ask help to politicians.

And how they did that? Each elephant has a name and it’s in sale by auction on this website. Then at the base of each elephant, a little message is explaining that sending a text message you will contribute with money to save the species. And finally there is the online bit: of course they have a Twitter channel and a Facebook page, but nothing more was written on the statues to push you to go online… until i found this message on one of them: ” Have you found Cloudia yet? “www.helpcloudia.com

Lots of competition are in fact taking place on the social network and all the people are sending their pictures of the statues everyday. It’s a real addiction to run behind each one of them. The site provide you also a map to check out all of the statues…but some change position like Cloudia.

So, of course I went directly online with my phone to see news about Cloudia and what I found was the petition ready to be filled. For all of us a bit lazy and also full of different messages 24/7, a solution like this is just the necessary to let us take action and transform this funny exposition and experience in a useful way to raise awareness and support from everyone really!

What do you think of this integrated guerrilla marketing campaign? Do you have any other example of  guerrilla made for a cause?