Michael Stelzner from Social Media Examiner has just released a really interesting Social Media Marketing Industry Report, born with the help of almost 1,900 small business owners.
– Lots of little business (65%) are quite new to social media and they spend around 6 hours a week on it. Businesses that use social media since a long time, have increased the weekly time spent on it.
– A very important result is the proved benefit received from social media until now: “The number-one advantage of social media marketing (by a long shot) is generating exposure for the business, indicated by 85% of all marketers, followed by increasing traffic (63%) and building new business partnerships (56%).” One in 3 business owners say that social media helps them to close business.
– The tools the most used are Twitter, Facebook, Linked In and blogs. They also say they don’t have plans to use Myspace (72%) in the future but they will increase the spent in blogging (81%).
Finally some proved examples of effective returns and increase of awareness for little business too!
You can find these and much more news, downloading the report here.