It’s always more common to go around in the city and be at the center of a new Guerrilla marketing campaign for some brand. These are unconventional marketing actions, born to surprise, make laugh, make think but especially to make you remember a brand or a service.
These are usually really clever ideas that suppose the interaction with the audience in the offline space, but they are normally so funny, original, well made and playful that everyday more they receive attention online.
Here are 3 nice example on how to use the city to let people speak about you:
1) Diesel… Be stupid on Ice – Geneve
2) Mc Donald … take a pic and come to us! – Stockholm
3) Bucky Bar: Social architecture in the city – Rotterdam
“The Bucky Bar was a spontaneous public building made from the most common of materials: an umbrella. Visitors were asked to gather Friday night at 10 PM at a junction at Witte de With / Schiedamsevest and bring an umbrella to personally contribute to the spontaneous building.The fully equipped bar, complete with DJ and drinks, was directly built on site. Approximately 300 visitors danced under the umbrella roof, until at 2:00 AM the police ended the party, as there was no permit.”
The Bucky Bar is a project by DUS Architects and the Studio for Unsolicited Architecture, produced to coincide with the opening of the Architecture of Consequence exhibition at the Netherlands Architecture Institute (NAi).